The use of accurate and precise brand colors help tie our communication materials closer to our Xiaomi brand. The signature Xiaomi orange is the most distinctive color, and separates us from the rest of the competition. It is widely used in many of our communication materials. The black and white combination provides a sharp contrast and reflects modern day sophistication. The deep grey color represents cutting edge technology vibe. 1: 2: 3: Xiaomi’s Visual Identity Guidelines The Xiaomi text written under the Xiaomi logo on large outdoor billboards should be written in “space black” (100% black) in order to ensure the visibility of the logo in large public spaces as well as from far viewing distances. Xiaomi Orange Deep Grey Xiaomi Orange Space Black Xiaomi Orange Jade white Jade white Jade white Space Black Space Black