Yale Brand Book

Licensing & Brand Guidelines

Dear Licensee: Thank you for joining our Yale Licensing Program. At Yale we are committed to working with licensees that share our vision of product excellence, which speaks to the rich traditions of this university. Our global approach to licensing includes working closely with each partner, to help ensure their Yale experience is mutually successful for the university and licensee. As a Yale licensing partner, you now have access to one of the most prestigious universities in the world, including a vast array of materials that are sure to inspire. We welcome your questions and comments and look forward to working with you. Paul J. Murawski Director, Marketing & Trademark Licensing Yale University

Yale has grown and evolved Yale was founded as a “Collegiate School” in 1701 to preserve the tradition of for 300-plus years, passing European liberal education in the New World. In 1718 the school was renamed “Yale College” in gratitude for the donations of Welsh merchant Elihu Yale. many milestones and forging In the 19th Century the institution added several graduate and professional traditions along the way. schools, becoming “Yale University” in 1887. In addition to the undergraduate College, Yale established schools of Medicine, Divinity, Graduate Arts and Sciences, Engineering, Fine Arts, Music, Forestry and Environmental Studies, Public Health, Nursing, Drama, Architecture, and Management. Today, Yale University, which is comprised of Yale College (providing under- graduate programs), along with 13 graduate & professional schools, boasts over 12,000 students and 4,900 faculty from all 50 states, as well as 120 foreign countries. Additionally, what started as a small collegiate school in a residential area of New Haven now comprises 450 acres and over 260 buildings, as well as other landholdings not attached with the central New Haven campus.

Yale Mission Statement Yale is committed to improving the world today and for future generations through outstanding research, scholarship, education, preservation, and practice. Yale educates aspiring leaders worldwide who serve all sectors of society. We carry out this mission through the free exchange of ideas in an ethical, interdependent, and diverse community of faculty, staff, students, and alumni. Yale Licensing Statement Yale licensed merchandise is an important part of this mission, serving to help promote the Yale brand throughout the world.

Brand Elements university logos

Brand Elements additional logos ALE Y

Brand Elements athletics Varsity Athletics that may be BASEBALL LACROSSE combined with Yale Logos BASKETBALL ROWING These Logos cannot be CREW SAILING used in combination with the EST. 1701 Logo CROSS COUNTRY SOCCER Replica jerseys may not FENCING SOFTBALL be produced. FIELD HOCKEY SQUASH FOOTBALL SWIMMING & DIVING GOLF TENNIS GYMNASTICS TRACK & FIELD ICE HOCKEY VOLLEYBALL

Brand Elements vintage icons

Brand Elements shield & seal Please use provided files. Do not redraw the shield or seal, alter colors or disassemble

Brand Elements Yale Bulldogs The original Handsome Dan was athletic icons the first in a line of eighteen mascots of that name, each chosen after the previous Handsome Dan retires. These Logos cannot be Yale’s athletic teams, called the used in combination with “Yale Bulldogs,” are graced the EST. 1701 Mark with Handsome Dan’s presence at many sporting events. The original Handsome Dan in 1889. Courtesy Yale Manuscripts and Archives.

Brand Elements Yale Blue: color pms 289 cmyk 100.75.8.40 hex #00356b There are four core rgb 0.53.107 colors in the Yale visual identity: High Intensity Blue: Yale Blue, Yale Gray, pms 660 black, and white. cmyk 90.57.0.0 hex #286dc0 rgb 61.124.201 Yale Gray: pms Warm Gray 7 cmyk 42.40.44.4 hex #978d85 rgb 151.141.53 Black: cmyk 0.0.0.100 cmyk 75.68.67.90 (true black) hex #000000 White: cmyk 0.0.0.0 hex #ffffff rgb 255.255.255

Brand Elements color file name: Yale Serif pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale Serif pms 660 White on pms 660 file name: Yale Serif pms Warm Gray 7 White on pms Warm Gray 7 file name: Yale Serif Black White on black

Brand Elements color file name: Yale University Serif pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale University Serif pms 660 White on pms 660 YALE_BLOCK Y_GRAY_TM.EPS file name: Yale University Serif pms Warm Gray 7 White on pms Warm Gray 7 YALE_BLOCK Y_BLACK_TM.EPS file name: Yale University Serif Black White on black

Brand Elements color file name: Yale Slab pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale Slab pms 660 White on pms 660 file name: Yale Slab pms Warm Gray 7 White on pms Warm Gray 7 file name: Yale Slab Black White on black

Brand Elements color file name: Yale University Slab pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale University Slab pms 660 White on pms 660 YALE_BLOCK Y_GRAY_TM.EPS file name: Yale University Slab pms Warm Gray 7 White on pms Warm Gray 7 YALE_BLOCK Y_BLACK_TM.EPS file name: Yale University Slab Black White on black

Brand Elements color file name: Yale Slab Y & Yale Athletic Y pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale Slab Y & Yale Athletic Y pms 660 White on pms 660 YALE_BLOCK Y_GRAY_TM.EPS file name: Yale Slab Y & Yale Athletic Y pms Warm Gray 7 White on pms Warm Gray 7 YALE_BLOCK Y_BLACK_TM.EPS file name: Yale Slab Y & Yale Athletic Y Black White on black

Brand Elements color file name: Yale Bulldogs Slab pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale Bulldogs Slab pms 660 White on pms 660 YALE_BLOCK Y_GRAY_TM.EPS file name: Yale Bulldogs Slab pms Warm Gray 7 White on pms Warm Gray 7 YALE_BLOCK Y_BLACK_TM.EPS file name: Yale Bulldogs Slab Black White on black

Brand Elements color file name: Yale Arc AALLEE AALLEE ALE ALE pms 289 YY YY Y Y White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale Arc ALE ALE ALE ALE pms 660 Y Y Y Y White on pms 660 YALE_BLOCK Y_GRAY_TM.EPS file name: Yale Arc ALE ALE ALE ALE pms Warm Gray 7 Y Y Y Y White on pms Warm Gray 7 YALE_BLOCK Y_BLACK_TM.EPS file name: Yale Arc ALE ALE ALE ALE Black Y Y Y Y White on black

Brand Elements color file name: Yale University Arc pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale University Arc pms 660 White on pms 660 YALE_BLOCK Y_GRAY_TM.EPS file name: Yale University Arc pms Warm Gray 7 White on pms Warm Gray 7 YALE_BLOCK Y_BLACK_TM.EPS file name: Yale University Arc Black White on black

Brand Elements color file name: Yale University Script pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale University Script pms 660 White on pms 660 YALE_BLOCK Y_GRAY_TM.EPS file name: Yale University Script pms Warm Gray 7 White on pms Warm Gray 7 YALE_BLOCK Y_BLACK_TM.EPS file name: Yale University Script Black White on black

Brand Elements color file name: Yale Est. 1701 pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale University Script pms 660 White on pms 660 YALE_BLOCK Y_GRAY_TM.EPS file name: Yale University Script pms Warm Gray 7 White on pms Warm Gray 7 YALE_BLOCK Y_BLACK_TM.EPS file name: Yale University Script Black White on black

Brand Elements color file name: Yale Seal pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale Seal pms 660 important White on pms 660 Seals cannot be used on any products sold in Grocery, Mass-Market or file name: Off-Price retailers. Yale Seal pms Warm Gray 7 White on pms Warm Gray 7 file name: Yale Seal Black White on black file name: Yale Seal Full color Full color on pms 289

Brand Elements color file name: Yale Vintage Shield pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale Vintage Shield pms 660 White on pms 660 file name: Yale Vintage Shield pms Warm Gray 7 White on pms Warm Gray 7 file name: Yale Vintage Shield Black White on black

Brand Elements color file name: Yale Vintage Sailor & Bulldog pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale Vintage Sailor & Bulldog pms 660 White on pms 660 file name: Yale Vintage Sailor & Bulldog pms Warm Gray 7 White on pms Warm Gray 7 file name: Yale Vintage Sailor & Bulldog Black White on black

Brand Elements color file name: Yale Vintage Sailor & Bulldog pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale Vintage Sailor & Bulldog pms 660 White on pms 660 file name: Yale Vintage Sailor & Bulldog pms Warm Gray 7 White on pms Warm Gray 7 file name: Yale Vintage Sailor & Bulldog Black White on black

Brand Elements color file name: Yale Bulldogs Lean, Stand, Sit pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale Bulldogs Lean, Stand, Sit pms 660 White on pms 660 file name: Yale Bulldogs Lean, Stand, Sit pms Warm Gray 7 White on pms Warm Gray 7 file name: Yale Bulldogs Lean, Stand, Sit Black White on black

Brand Elements color file name: Yale Golf Bulldog pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale Golf Bulldog pms 660 White on pms 660 file name: Yale Golf Bulldog pms Warm Gray 7 White on pms Warm Gray 7 file name: Yale Golf Bulldog Black White on black

Brand Elements color file name: Yale Boola Boola Motto pms 289 White on pms 289 Please use provided files. Do not redraw the logo or alter colors. file name: Yale Boola Boola Motto pms 660 White on pms 660 file name: Yale Boola Boola Motto pms Warm Gray 7 White on pms Warm Gray 7 file name: Yale Boola Boola Motto Black White on black

Brand Elements 19-4111 tcx Pageant Blue color 19-3943 tcx Bellwether Blue There are 13 approved 19-3940 tcx Blue Depths Yale tpx colors 19-4027 tcx Estate Blue 19-3942 tcx Beacon Blue 9-3923 tcx Navy Blazer 19-3928 tcx Blue Indigo 18-4140 tcx French Blue 12-5504 tcx Light Green 12-0643 tcx Blazing Yellow 14-3812 tcx Pastel Lilac 13-2806 tcx Pink Lady 16-1210 tcx Light Taupe

Brand Elements violations • • Do not alter licensing lockup files in any way. Please review these samples of incorrect usage that • •• constitute violations of the Yale brand guidlines. • • •

Rival Schools BROWN Brown HARVARD Crimson colors pms 476 pms 187 cmyk 60.80.100.45 cmyk 08.100.65.24 hex #4e3629 hex #a41034 rgb 78.54.41 rgb 164.16.52 Yale brand assets may not employ or appear on colors representing other COLUMBIA Blue PRINCETON Orange Ivy League schools. pms 291 pms 158 cmyk 27.0.0.0 cmyk 0.49.100.9 hex#9bcbeb hex #e77500 rgb 155.203.235 rgb 231.117.0 CORNELL Red PENN Red pms 187 pms 201 cmyk 0.100.79.20 cmyk 0.100.65.34 hex #b31b1b hex #990000 rgb 166.25.46 rgb 153.0.0 DARTMOUTH Green PENN Blue pms 349 pms 288 cmyk 100.0.91.42 cmyk 100.65.0.30 hex #046a38 hex #011f5b rgb 0.95.47 rgb 1.31.91

Brand Elements YaleNew typography roman bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 1234567890 1234567890 italic bold italic abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 1234567890 1234567890 If you do not have the YaleNew font, please contact the Licensing ofÏce and we will forward it to you. Serifa ROMAN BOLD abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 1234567890 REGULAR ITALIC BOLD ITALIC abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 1234567890

Trademarks Registered trademarks in United States (followed by ®) The Yale logo and Institutional mark ® ™ Block Yale logo Block Yale Y logo Yale Leaning Bulldog on Y logo The Yale Seal All other logos, wordmarks and trademarks should be followed by TM. For usage outside of the United States all Yale Marks are to receive a TM only. Terms of use for photos photography The display of photos must credit Yale University and the name of the photographer. Yale photographs: campusphotos.yale.edu/portals/campus-photos/#page/campus-photos requirments Usage Requirements Any person, business, or organization interested in using the Yale name or trademarks for any purpose must secure the prior approval of the Yale University licensing department. Yale reserves the right to approve or to reject any proposed licensee. In addition, products that will not be approved include: •Alcohol products •Drug paraphernalia •Food and beverage items • Infant amenities such as feeding bottles, teething rings, pacifiers and rattles •Lighters •Products related to gambling or lotteries •Sexually suggestive items • Skateboards, scooters and other high-risk leisure items •Tobacco and other smoking-related products •Weapons

Usage Guidelines Label examples hangtags & labels Hangtag examples please note The following copy must The use of ® or ™ is not practical appear on all hangtags: on some products (e.g., rings). The Marks on this product are In such cases, the University requires trademarks of Yale University and the manufacturer to produce a are used under ofÏcial license. hangtag or label for each individual item that represents it as ofÏcially In certain cases (e.g., socks) licensed, using language that a shortened legal line of is approved by the University. ® Y ale University 20xx is acceptable.

Paul J. Murawski Contact Director, Marketing and Trademark Licensing marketing (203) 432-4659 [email protected] and trademark Leigh Anne Minutoli licensing Assistant Director, Licensing and Business Development (203) 432-0710 [email protected] Denise Castellano Manager, Marketing and Trademark Licensing (203) 432-2313 [email protected] mailing address OfÏce of Marketing and Trademark Licensing 282 York Street, 2nd Floor, Suite 202 New Haven, Connecticut 06510 •

• Licensing & Brand Guidelines 2022