Better Communications = Higher Total Returns “Companies that are highly effective communicators had 47 percent higher total returns to shareholders over the last five years compared with firms that are the least effective communicators.” Communication and Financial Performance If you invested $100 in 2004 in companies with varying levels of communication efficacy program, the value of your investment today would be “Highly effective communicators are using social media tools 2-3 times more than the low- effectiveness group of companies to reach employees.” Towers Watson 2009-2010 Communication ROI Study Report, of 328 companies with a combined total of 5 million employees