WHAT STOOD OUT IMMEDIATELY ✓ Briefings ✓ Division The transfer of assignment to the creative A fractured team structure team seemed off. ✓ Unique titles and responsibilities ✓ Culture We seem to be creating solutions to Respecting (and understanding) what internal facing issues rather than looking creative delivers to the company. outward. ✓ Idea Ownership ✓ Uncommon account relationships Creative ownership of ideas needs Relationship balance with account teams. refinement