THE ROLE SR. CREATIVE LEADERSHIP IS TO NURTURE GREAT IDEAS FROM ALL PROJECT/CLIENT POD BIG OPPORTUNITY PODS NEW BUSINESS PITCH PODS CREATIVE CREATIVE CREATIVE ACCOUNT ACCOUNT ACCOUNT LEADERSHIP LEADERSHIP LEADERSHIP LEAD LEAD LEAD BRIEFS BRIEFS BRIEFS CROSS CROSS CREATIVE COPY CREATIVE STAFF DESIGN STAFF & OTHERS BASED ON NEEDS (ACCOUNT & STRATEGY ETC.) IDEAS IDEAS IDEAS