2021 barometer on American investors satisfaction in France 6 figures to remember: -8 points 96% France’s NPS® as a country in which to set up a business in 2020 slightly 96% of investors praise the measures to support businesses fell to -20%, 8 points lower than in 2019. in France and the recovery plan. They consider them to be as competitive as those in other European countries or even more It loses 12 points to -24% when it comes to the NPS of a company already competitive (54% for the business support measures and 39% established in France that is looking to expand its activities. for the recovery plan). This figure can certainly be explained by an unprecedented economic downturn linked to the Covid-19 crisis, but it should not lead us to lose sight of the historical and structural obstacles or weaknesses in France that show more polarized perceptions: social climate, taxation, work flexibility, etc... ~40% 2 years About 40% of American investors anticipate a positive evolution of the More than ¾ of investors think that it will only take their company economic context in France in the next 2-3 years 2 years or less to reach an economic activity equivalent to the This is only 2 pts less than last year. pre-Covid-19 crisis On the other hand, 23% anticipate a negative trend, compared to 11% last year. For ~60% of respondents, the crisis will have a neutral impact on their investments in France. ~10% believe that it will have a positive impact, against ~25% who anticipate a negative impact, the others preferring not to express an opinion. 54% >85% 54% of American investors believe that the social climate is a More than 85% of investors have a positive or very positive weakness compared to other European countries, and that it hinders perception of the innovation ecosystem in France. their investments. In particular, workforce qualification, government support for the new economy The social climate is becoming the most important investment factor in France, and IT infrastructure are seen as France’s strengths in the quest for innovation. with 100% of investors considering it is an important factor, or even a very important one for 80% of them. st st 8 21 edition AmCham-Bain Barometer 21 edition AmCham-Bain Barometer 9