Meet 12 IT Trailblazers

1 Meet 12 IT Trailblazers HOW IT VISIONARIES EMPOWER EVERYONE TO BE THEIR BEST WITH SALESFORCE.

2 The changing role of IT The status of technology within an organization is rapidly evolving — and so is the role of the CIO. With breakthrough capabilities enabled by new technologies, a growing shortage of available developers, and an increasingly tech-savvy business user, the role of IT — and the CIO in particular — is morphing into one of strategic advisor to the business and driver of innovation within the company. So how can IT leaders manage this transition and take advantage of rapidly emerging opportunities? In this book, you’ll meet 12 visionaries who are leading IT transformations in their organizations. Each leader will share tips on what they’ve built and what they are doing to drive success within their teams. See how these leaders are taking it to the next level — from getting closer to the business, to managing an agile delivery process, to building engaging experiences, and delivering rapid application development at scale.

3 4 ways IT Trailblazers are finding new paths to success. CHAPTER 1 CHAPTER 3 Taking a business-first IT mindset Focusing on the experience 5 Toby Lester – VP of Technology, Architecture 13 Paul Risk – Chief of Global Applications and Innovation, Brown-Forman and Architecture, Warranty Group 6 Sheri Rhodes – VP of IT Global 14 Antoine De Kerviler – CIO, Applications, Symantec Eurostar 7 Craig Butler – VP of Information Systems, 15 Chetna Mahajan – Director of Enterprise Workday Applications, State of C olorado CHAPTER 2 CHAPTER 4 Embracing change early and often Freeing the data 9 Pradip Sitaram – SVP and CIO, 17 Andrew O’Hare – VP of Digital Technology, Enterprise Community Partners Forever Living 10 Paul Clarke – CTO, 18 David Baker – VP of IT, Ocado St. Joseph Health 11 Mike Anderson – CIO, 19 Mark Brewer – SVP and CIO, CROSSMARK Seagate

4 Taking a business-first 1 IT mindset Apps first. Business first. When it comes to the business, IT has traditionally been on the outside looking in. Now IT leaders find themselves with a seat at the table. Read how these leaders have leveraged their new roles to collaborate more closely toward business goals, deliver value, and push IT as the engine of innovation.

Taking a business-first IT mindset 5 When the company appointed Toby Lester BROWN- as VP of Technology, Architecture and Innovation five years ago, he was charged with bringing in new technology that would FORMAN better support Brown-Forman’s global workforce of 4,400 employees. Toby Lester “We needed a platform that could go VP of Technology, anywhere and work everywhere in any Architecture and Innovation language,” says Lester. When Lester started, BROWN-FORMAN’S developers at Brown-Forman were using a MY BF APP range of toolsets that weren’t integrated. So Lester tasked his team to come up with Founded: 1870 a single solution. They chose Force.com WHAT IS IT? HQ: Louisville, KY because it was easy to use, and because it Mobile, social intranet that Workforce: 4,400 easily integrates with everything else. connects employees across Industry: Beverage Lester credits Force.com with giving his team the globe. Manufacturer the power to move from infrastructure to innovation, getting closer to the business in WHAT DOES IT DO? the process. “We used to have server rooms My B-F is a personalized hub and three-tier architecture, and we had to for collaboration for Brown- make sure a lot of infrastructure was working,” Forman’s 4,400 employees says Lester. around the world. The role of IT at Brown-Forman has quickly evolved since they adopted Salesforce. “We’re HOW WAS IT BUILT? gluers now, we’re puzzle builders, working With Force.com and Salesforce alongside the business,” says Lester. “If you’re Chatter in just three months going to continue to help your company grow, and integrated into SAP. you need to be agile. Force.com allows us to quickly build something and get it in front of somebody, and then iterate on it rapidly.” See the full Brown-Forman story. In the past few years, Brown-Forman has replaced more than 50 applications. They WATCH FILM have consistency on the way things are viewed, as well as the way people access and create information. “There is also a consistency to the applications,” says Lester. “And we can modify them. If we need to do something different, it doesn’t take two weeks to update. It takes 20 minutes.” The way you get a seat at any table is showing your value in helping the company move forward. And by using Salesforce, we’ve shown that IT can help the company reach its goals. Toby Lester, VP of Technology, Architecture and Innovation

Taking a business-first IT mindset 6 As vice president of IT Global Applications SYMANTEC at Symantec, Sheri Rhodes is responsible for leading application services. She has Sheri Rhodes grown her team, which sits within the VP of IT Global Applications company’s IT department, from 40 to 300 employees in two years. Before Rhodes arrived, 95% of development at Symantec was SYMANTEC’S Founded: 1983 outsourced. That changed when development, design, and the related roles DISCOUNT APPROVAL HQ: Mountain View, CA and functions were brought back in house. Workforce: 18,500+ “Our goal was to be more agile and add REQUEST APP Industry: Software more business value, as well as stay better connected to our stakeholders,” says Rhodes. “Being aligned with the business WHAT IS IT? is extremely important as IT evolves its Mobile app that streamlines services.” the employee discount request Building applications from scratch can be process by letting the sales daunting, from both a systems and user team request – and managers perspective. “The reason I like platform- approve – discounts quickly as-a-service (PaaS) — and Salesforce from anywhere. specifically — is because the foundational aspects of the application stack already WHAT DOES IT DO? exist,” says Rhodes. “You have standard Gives employees a single, structures and flows out of the box. When engaging place to work, you’re developing custom apps, you must collaborate, share content, have your end process nailed to a very and easily access granular level to be successful. Otherwise company information. you’ll spin on topics.” The speed of building on Salesforce allows HOW WAS IT BUILT? Rhodes’ team to explore more options Visualforce page on Apex as part of the development process. “We designed for enhanced mobile- always come to the table with options. friendly layout plugging into We’ve found that it is received more pre-existing approval workflows. positively that way. We build a lot of proof of concepts that we test in our Salesforce sandboxes,” she says. How fast can you build Rhodes’ team has developed several apps with lightning? employee applications on Salesforce, including a custom app to manage their WATCH DEMO discounting strategy, an app to track the types of inquiries they’re resolving in IT to allow for improved on-site ticket management, and an app for rebate payment tracking and processing. Mobile has been a key feature for driving adoption of these new apps — employees value Our goal was to be more agile and add more business value, access from anywhere just as much as features and functions. as well as stay better connected to our stakeholders. Being aligned with the business is extremely important as IT evolves its services. Sheri Rhodes, VP of IT Global Applications

Taking a business-first IT mindset 7 Workday is a leading provider of enterprise WORKDAY cloud applications for finance and HR. Founded in 2005, the company has quickly Craig Butler grown to over 4,100 employees. VP of Information Systems Craig Butler, VP of Information Systems, has led Workday’s IS/IT team for the past two and a half years, with a focus on delivering uninterrupted productivity to the company’s WORKDAY’S global workforce from day one. “When you’re Founded: 2005 growing so rapidly, it’s critical you keep people GOODCO APP connected and informed,” says Butler, “Every HQ: Pleasanton, CA employee, full-time or contractor, needs to IN COLLABORATION WITH SIMPPLR Workforce: 4,100+ be successfully onboarded so they can hit the WHAT IS IT? Industry: Technology ground running.” Employee collaboration portal Butler’s team has created a unified communication solution, blending WHAT DOES IT DO? chat, voice, and Web conferencing. In Gives employees a single, addition, they have launched an employee collaboration portal, built on Force.com and engaging place to work, customized with Salesforce AppExchange collaborate with one partner, Simpplr. “Building an intranet another and get access to application is never going to be our core company information. business, but having the power of Salesforce as a platform is a big benefit,” says Butler. HOW WAS IT BUILT? Butler has taken a pyramid approach to On Force.com and Simpplr. implementing cloud software. Salesforce Sales Cloud, Service Cloud, and Community Get more ideas for HR apps. Cloud serve as the base. The next layer involves leveraging third parties, including GET DATASHEET 10 to 15 AppExchange apps. At the top sits custom application development on Force.com. This all supports innovation, while helping Butler and IT keep sight of their number-one goal: to ensure every employee is working efficiently. “The more successful we can make employees, the more successful they’re going to make our customers and partners. If you look at the feedback from our customers, I think it’s working,” he says. When you’re growing so rapidly, it’s critical that you keep people connected and informed. Craig Butler, VP of Information Systems

8 Embracing change 2 early and often Iterate your way to perfection. The old IT paradigm was command and control — gathering requirements, ordering pizza, and then pushing a marathon work schedule before releasing a finished product, often months later. That won’t cut it today. Requirements are changing on the fly and IT needs to keep up. Business users are also more tech-savvy than ever before. The result is a new breed of citizen developers who are closer to the business and can help design apps that meet their specific needs. In this section, IT leaders share their thoughts on how they are moving toward an agile delivery methodology, thinking about building minimum viable products and empowering these new citizen developers so they can get working product into the hands of users faster.

Embracing change early and often 9 Pradip Sitaram oversees the direction ENTERPRISE and management of the information technology portfolio for Enterprise Community Partners, a national COMMUNITY organization that creates and advocates for affordable homes in thriving communities. As CIO and SVP, Sitaram PARTNERS has led the modernization of the company’s IT department by using ENTERPRISE COMMUNITY PARTNER’S cloud technology to automate business Pradip Sitaram processes, bring together disparate data E.P.I.C. APP SVP and CIO sources, and build custom applications. “When I started at Enterprise, we had WHAT IS IT? issues with every facet of the technology An app for employees to stack,” says Sitaram. “There was a huge manage loan applications Founded: 1982 landscape of very complex applications HQ: Columbia, MD and databases. Some were extremely Workforce: 600+ siloed so they did not talk to anything WHAT DOES IT DO? Industry: Non-Profit/ else and others were so tightly integrated Gives employees a place to Social enterprise you couldn’t change anything without manage loans. This includes breaking something else.” information on the distribution, Working with Salesforce, one of Sitaram’s oversight, and reporting for all developers built an automation solution loans in the portfolio. in just a few weeks. “This gave us an early win we could use to gain support for HOW WAS IT BUILT? projects later on,“ he says. “Cloud-based On Force.com. technology is very conducive to this kind of agile development, because you can dip your toe in to test the water before What is the business impact making a wholesale commitment.” of wearable devices? Today, Enterprise is running its core READ REPORT business operations on Salesforce. They’ve built dozens of apps in the last three years and are now gradually marching through the whole company building applications for every department. “The results that we’re seeing, the adoption, and the user buy-in is just astronomical,” he says. “I’ve been in IT for 25 years and I’ve never seen anything like it,” he says. “Nothing comes close to what we’ve accomplished with this technology. We’re doing things four to eight times faster and seeing a 90% cost savings over traditional development. I believe IT at Enterprise IT will often propose solutions that are so new to the business really is now looked upon as a true and so completely different from what they would have imagined partner with the business and not just a service provider.” that building a working prototype is much more effective. Pradip Sitaram, SVP and CIO

Embracing change early and often 10 Ocado is the world’s largest online-only OCADO grocery retailer. Based in the U.K., they reach over 70% of British households, shipping Paul Clarke over 165,000 orders a week. Paul Clarke, CTO Chief Technology Officer, manages a team of over 650 software engineers and IT specialists who are responsible for building Ocado’s end- to-end technology solution. Clarke has a long backlog of employee OCADO’S Founded: 2000 applications on his to-do list, but in a business ONBOARDING APP HQ: Hatfield, England like Ocado, customer-facing issues always Workforce: 9,000+ take priority. So Clarke started looking for a platform that would allow his analysts to WHAT IS IT? Industry: Retail tackle the app backlog and get them out the door quickly without distracting An app to personalize and software engineers. automate the onboarding exprience for new employees. Salesforce quickly emerged as a front-runner WHAT DOES IT DO? because of how easy it was for Ocado’s analysts to build apps on. It also came with Gives new employees a list of so many services out-of-the-box — like security onboarding tasks and notifies and permissioning, reporting, APIs, and them of new actions at each integration — that often get overlooked but stage of the new hire journey. are vital to an enterprise. Also provides managers visibility Clarke’s team put Salesforce to the test. They into the process so they can see created three mobile apps from their backlog. how the new hire is doing. “We asked an analyst to learn the Force.com platform from scratch and build the first HOW WAS IT BUILT? three apps,” says Clarke. “It took them just six With Force.com by one analyst weeks.” in only six weeks. During the pilot, Clarke’s team built apps for Need more inspiration? Explore our expenses and project lifecycle management app guide and gallery. and project proposal and tracking. They also NEED MORE INSPIRATION? built a “what’s broken” app for facilities, which START HERE SEE OUR APP GUIDE needed to be mobile so that people could log AND GALLERY. issues from anywhere using the Salesforce1 Mobile App. We asked an analyst to learn Force.com from scratch and build the first three apps. It took them just six weeks. Paul Clarke, CTO

Embracing change early and often 11 CROSSMARK is a leading sales and CROSSMARK marketing services company in the retail and consumer goods industry Mike Anderson whose solutions are deployed along CIO the consumer’s journey from thought to bought. Headquartered in Plano, Texas, CROSSMARK has more than 40,000 employees with offices throughout the United States, Canada, Mexico, Australia, CROSSMARK’S Founded: 1906 and New Zealand. MY AFINITI APP HQ: Plano, TX When Mike Anderson joined the Workforce: 40,000+ company as CIO in late 2013, the Industry: Sales and marketing company had a lot of closed, siloed WHAT IS IT? applications. “There was a perception Mobile loyalty app and that IT was slow and too expensive, website for shoppers which resulted in a ‘rift’ between the visiting local retailers. business and IT,” says Anderson. Anderson saw what software-as-a-service WHAT DOES IT DO? (SaaS) and platform-as-a-service (PaaS) AARP Members can go into a could do for the business. He started retailer, swipe their AARP card, looking for a platform that would allow and get immediate discounts him to build apps, buy existing apps, and directly onto their receipt. On the be ready to integrate all of them with his website, it provides transparency data and back-end systems. to consumers on how much money they have saved by The investment in Salesforce has already having an AARP membership. paid off in newfound capabilities for delivering on speed and scale. For HOW WAS IT BUILT? example, Anderson’s team was tasked Using Heroku in just 45 days. with creating a robust solution in 45 days for AARP. My Afiniti is a program where AARP cardholders can swipe Do you know the 8 core services their membership card at retailers and of a true cloud platform? receive discounts on products from leading consumer product companies. LEARN MORE CROSSMARK IT beat the deadline by building a consumer-facing portal on Heroku that allows 38 million AARP members to register with their AARP card, check out offers, and see what they’ve saved. “Salesforce has helped us become a more agile company,” says Anderson. “Developers can build a proof-of-concept in a day or two and get immediate feedback and faster iteration. At one point, we thought about daily sprints Salesforce has helped us become a more agile company. due to how quickly we can develop.” That speed has allowed CROSSMARK Developers can build a proof-of-concept in a day or two to effectively collapse Shadow IT and and get immediate feedback and faster iteration. consolidate development on Salesforce. Mike Anderson, CIO

12 Focusing on 3 the experience User experience is everything. User experience often falls to the bottom of the priority list for IT, because it usually requires an extensive team of developers to execute. But user experience is key to building adoption, gaining traction, and overall success. After all, what good are your apps if no one uses them? The following three leaders recognized the need to move beyond purely functional apps to apps that users actually want to interact with. By focusing on building an engaging user experience, reducing complexity, and getting user feedback early and often, these individuals were able to deliver successful apps that actually moved the needle.

Focusing on the experience 13 The Warranty Group’s IT department THE was stuck trying to manage and maintain a mess of legacy systems. This was a tremendous distraction from how it should WARRANTY be spending its time: delivering innovative solutions that help the business better sell GROUP service contracts and warranties. P Paul Risk, TWG’s Chief of Global Applications THE WARRANTY GROUP’S and Architecture, was brought on specifically Paul Risk to tackle this obstacle. “When I was PROTECTION Chief of Global interviewing I told our CIO: ‘I know what you PLACE APP Applications and Architecture are talking about and I can solve it by putting everything on Salesforce,’” says Risk. WHAT IS IT? So began a transformation of technology, Mobile warranty purchasing process, and people. The new Salesforce App app for customers. Cloud has enabled IT to move at a very fast pace, from development to fixing bugs. WHAT DOES IT DO? Founded: 1964 “One thing I’ve personally noticed is when HQ: Chicago, IL an issue comes up, we know where the Gives customers a direct line Workforce: 1,700 in 33 countries problem is within minutes. It used to to create an account, select a Industry: Insurance take days,” says Risk. warranty, and purchase it from The Warranty Group. And gives The Warranty Group has leveraged the TWG access to all that customer power of Heroku to build a mobile app that data back in Salesforce. allows customers to purchase a warranty directly instead of going through a retailer or HOW WAS IT BUILT? distributor. The app lets customers select the On Heroku and Heroku Connect. product, brand, and price, and they can even upload photos of their receipt when they purchase the warranty. With Heroku Connect, Get app ideas for financial services. all of this data goes straight into Salesforce in real time, where it is easily accessed by the GET DATASHEET employees and the claims center. So customers have a modern, streamlined way to interact with the company without taxing IT resources. Led by Risk, the company now has a two- year plan for additional app development. “Technology is changing very fast. IT needs to get ahead of the curve or it will become obsolete. Everything is moving to the cloud. But which cloud platform you choose makes a significant difference,” says Risk. IT has done more in 18 months with Salesforce than had been done in the past 18 years. Paul Risk, Chief of Global Applications and Architecture

Focusing on the experience 14 Since it inaugurated service in 1994, EUROSTAR Eurostar has carried some 150 million passengers to and from the United Antoine de Kerviler Kingdom, France, Belgium, and CIO beyond, via the Channel Tunnel. The aim of the high-speed train service is to be the most loved travel experience in Europe, starting with making every customer interaction “delightfully easy.” EUROSTAR’S Founded: 1994 So Eurostar needed a technology EMPLOYEE SOCIAL HQ: London, England partner to help deliver those customer INTRANET Workforce: 1,800 experiences. CIO Antoine de Kerviler’s Industry: Transportation vision was to make Salesforce the centerpiece for collaboration and WHAT IS IT? customer knowledge at Eurostar. “With Employee social intranet. Salesforce, we have the most efficient and scalable cloud platform. It means WHAT DOES IT DO? our focus is on serving our clients, not building servers and managing Eurostar employees can share infrastructure,” says de Kerviler. real-time info from any device and collaborate to quickly They replaced their legacy intranet with help customers. a modern social community built on Force.com. When service disruptions HOW WAS IT BUILT? occur, Eurostar employees can share On Community Cloud and real-time info from any device. Travelers Force.com. use a custom Salesforce form to submit rebooking preferences. High-priority See how fast you can build cases are escalated and requested a mobile, social intranet. refunds are issued. Eurostar’s development roadmap includes building 15 to 20 additional apps to LEARN MORE replace manual processes across the business. Already in the works is a staff travel app where the discounted tickets employees receive as a corporate benefit will be managed. “Salesforce has enabled us to release applications in days or weeks, not months or years,” says de Kerviler. IT should never be the one slowing down the company when it comes to delivering something to our customers. Never. Antoine de Kerviler, CIO

Focusing on the experience 15 Government agencies are undergoing a STATE OF massive technology transformation to better serve citizens. In Colorado, Governor John Hickenlooper even issued a mandate to COLORADO state employees to shift their thinking toward innovation. Chetna Mahajan That new way of thinking led to the Director of Enterprise Applications appointment of Chetna Mahajan as Director of Enterprise Applications for the Governor’s STATE OF COLORADO’S Office of Information Technology. Mahajan PEAK APP was recruited to establish new development standards, processes, and tools for the Number of agencies: 19 department. So Mahajan and her team WHAT IS IT? Workforce: 40,000 of 400-plus employees are leveraging An app for Coloradans to Industry: Public Sector the Salesforce to streamline some 1,200 screen and apply for medical, disparate applications across all food, cash, and child care levels of government. assistance programs. In the past, Colorado had multiple custom applications for things like economic WHAT DOES IT DO? development, tourism, and job creation, Gives citizens an easy, mobile- and they all needed constant updating. “The friendly portal to connect benefit of using Salesforce,” says Mahajan, “is with the State of Colorado, that OIT can move away from siloed support access account information, models built around one-off applications, and apply for and receive and begin practicing true service portfolio management, flexing resources across healthcare benefits. agencies as needed.” HOW WAS IT BUILT? For example, the new Colorado PEAK app, On Force.com and Visualforce. built with Force.com, is a citizen-facing Medicaid portal. The service makes it fast and See what’s inside a easy for beneficiaries to access assistance successful mobile app. information, as well as apply for additional programs. The site is available on both desktop and mobile devices, something DOWNLOAD E-BOOK Colorado hadn’t previously offered. The state also built internal facing apps such as their Legislative Tracking System, which captures the fiscal impact and tracks the status of all outstanding legislative bills. And they have created an internal Center of Excellence to drive business change. It’s all possible thanks to Salesforce, where apps that would have taken six months to implement now take only six weeks. We all want our government to be more responsive, and Salesforce is helping us respond to citizens better than ever. Chetna Mahajan, Director of Enterprise Applications

16 4 Freeing the data Putting the right data in the right hands At the end of the day, it’s all about the data. Getting the right data — whether from a device, a back-end system, or your customers — into the hands of the right people can be a daunting task. But the benefits to the business are too big to ignore. The following IT leaders have focused on providing visibility and access to the data in order to drive innovation at their companies.

Freeing the data 17 Forever Living is the largest grower and FOREVER distributor of aloe-based products in the world. To connect its far-flung network of over 10 million independent business owners, LIVING spread over more than 150 countries, Andrew O’Hare and his team have built a community Andrew O’Hare called FLP360 on the Salesforce. VP, Digital Technology FLP360 provides business owners with FOREVER LIVING’S an innovative way to build their business and track their progress. The tool offers FLP360 APP an extensive CRM, the ability to create Founded: 1978 customizable websites, and unprecedented access to reports and insights. FLP360 can WHAT IS IT? HQ: Scottsdale, AZ also be accessed on the go via a mobile Workforce: 10,000 companion app. Distributor community Industry: Consumer products portal and mobile app. “We took everyone by surprise and released FLP360 in 46 countries on WHAT DOES IT DO? day one,” says O’Hare. “Within 90 days, it Connects a far-flung network of was in 100-plus countries, in 32 languages. independent business owners Typically IT has to go country by country, to their customers and data. region by region, but that process doesn’t benefit our worldwide company.” HOW WAS IT BUILT? In addition, Forever Living has also With Force.com, Visualforce, customized other Salesforce products Heroku, Heroku Connect, such as Service Cloud, with a completely and Community Cloud. customized and branded UI on top of Salesforce. They wanted to streamline the See the full Forever Living story. workflow for their call center agents, reduce call length, and provide a vast amount of information at the click of a button. “The WATCH FILM Salesforce lets us pivot based on user feedback. Our applications stay incredibly relevant because we’re continually improving them,” says O’Hare. Next up is building a new content management system for ForeverLiving.com. “If it’s on the Salesforce, we know it’s going to be successful,” he says. Salesforce has enabled us to innovate and iterate in ways that were simply not possible before. With Salesforce as our partner, the quality of our apps and time to market is now unparalleled. Andrew O’Hare, VP, Digital Technology

Freeing the data 18 Employees today expect the same mobile ST. JOSEPH and social tools at work that they enjoy in their personal lives. So David Baker set out to build a social mobile intranet to increase HEALTH collaboration and improve productivity for employees at 14 facilities across three states. David Baker “I think people in IT are scared sometimes,” VP of IT says Baker. “Everyone wants to release a ST. JOSEPH’S HEALTH perfect product. But it’s more important to get it out there, take the feedback, and run STAFFHUB APP with that, than try and aim for perfection Founded: 1929 from day one.” HQ: Orange, CA WHAT IS IT? Using Salesforce, Baker’s team replaced a A HIPAA-compliant, mobile, Workforce: 24,000+ legacy intranet that was underused (less than social company intranet. Industry: Healthcare 4% of employees were signed up and only 100 had been active recently) and launched a pilot project called Staffhub with 50 users. WHAT DOES IT DO? Through word-of-mouth, the user base grew Staffhub connects employees to 3,000 users in weeks. to one another, and to company “I asked our execs to log in and just read leadership. It gives them some of the posts each day whenever they project management, had a few minutes,” says Baker. “And I asked knowledge-sharing tools, them to make a commitment to post one and a ticketing system for all thing per week. People are interested in of their shared services. what their leadership has to say and our VPs HOW WAS IT BUILT? and CEOs have become regular contributors already. So that’s really helping.” With Community Cloud, Force.com, and Chatter in nine Staffhub gives users a personality weeks. Integrated with LinkedIn. that email can’t match and encourages interactions from all geographies and areas Get great apps for healthcare. of the business. “We’re really freeing the data and liberating the information,” says Baker. “Folks from Northern California, GET DATASHEET Southern California, and Texas may not have understood there are other people out there working on similar stuff and now they can connect. It’s helping us to become a true enterprise company.” Everyone wants to release a perfect product. But it’s more important to get it out there, take the feedback, and run with that, than try and aim for perfection from day one. David Baker, VP of IT

Freeing the data 19 Seagate Technology was at a crossroads. The SEAGATE global leader in data and cloud storage solutions was managing many custom, on-premise Java Mark Brewer applications and maintenance had become time- SVP and CIO consuming and expensive. Seagate could either proceed in the same direction or make a move to modernize its app development. The solution came in the form of the Salesforce. As SEAGATE’S Founded: 1978 a longtime Salesforce customer, Seagate already had in-house developer expertise. “The new TIME OFF HQ: Cupertino, CA custom apps we built were actually CRM extensions Workforce: 60,000 with sales and marketing,” says SVP and CIO, Mark REQUEST APP Industry: Technology Brewer. “In fact, some of the front-end app dev tasks were even prototyped by WHAT IS IT? business analysts.” Employee time management app. A huge bonus has been that the previous complicated application infrastructure and WHAT DOES IT DO? demanding upkeep that came with it has been eliminated. More and more of Seagate’s enterprise Allows employees to submit and apps now live in the cloud, where they can be track requests for time off directly easily connected for external usage by clients and from managers. Managers can partners. And they all have modern capabilities, approve requests and keep track of such as mobile and social, built right in. overall employee time off. Another major benefit for Seagate is that its apps HOW WAS IT BUILT? rely on common data. “We were able to seamlessly On Force.com. integrate all of our back-office data from Oracle ERP,” says Brewer. “This allows for consistency and Connect to any database accuracy across the board, because when the data in minutes, not months. gets updated in one location, it gets updated everywhere.” SEE HOW Seagate has now built more than 40 apps across seven lines of business. The applications tend to be global in nature and, in many cases, replace multiple, locally developed solutions. Examples include an ergonometric self-assessment application, a time-charging application to track time cards and vacation, a facilities change request application, and an application to manage their VMI hubs which is used by internal and external users. We were able to seamlessly integrate all of our back-office data from our previous ERP. This allows for consistency and accuracy across the board, because when the data gets updated in one location, it gets updated everywhere. Mark Brewer, SVP and CIO

20 How can IT help everyone be smarter, faster, and more productive? Think like a trailblazer. The speed and scale of change facing IT is matched only by the speed and scale of the technology these IT visionaries have responded with. The common thread running through all these stories is the way IT leaders adapt quickly to the new landscape, quickly retooling to meet the growing demand for better, more mobile, more connected apps across the enterprise. Salesforce matches your vision with ours. With products like App Cloud, we offer all the tools and services that companies of every size, in every industry, are already using to build and run over 4 million custom apps. All on a platform that connects sales, service, and marketing with a solution that means anyone can build compelling, engaging apps fast — from developers to business user. Find out what Salesforce can do for you. Find out what Salesforce can do for you. LEARN MORE