glOBAl PrIOrITIES explAined… 1. Increase thematic focus: Integrate the different areas of our AChIeve MAXIMISe work and improve the quality to inspire all three breakthroughs. reSUlTS AT USe Of OUr 3. develop global knowledge 2. Build humanitarian culture, capacity and systems: capability: Strengthen our ability SCAle KNOWleDGe Share and use knowledge of what to respond to humanitarian crises works for children to improve the and reach the children who most quality of our impact. need our support. SurVIVE 4. Build advocacy and campaigning lEArn capability: We will become a global voice through our new campaign on BE PrOTECTEd 7. Build a high performing children left behind and build our organisation: Be efficient and advocacy and campaigning capacity in streamlined as an organisation by strategically important countries. saving on unnecessary costs and 5. roll out global brand: Increase our increasing our effectiveness. supporters to 2.5 million by building our 8. Build capable and diverse leaders global brand and digital presence. A MOveMeNT be TrUlY and invest in our people: Attract 6. Drive stronger, more diversified Of MIllIONS GlObAl and retain talented staff recognising our funding: Diversify our funding portfolio, people are our greatest asset. with more income coming from Middle 9. develop truly global culture, Income Countries, and a better balance structure and governance: * Increase our level of accountability of unrestricted funding , which allows us the flexibility to react to where and collaboration so we work better children’s needs are greatest. together for children. *Unrestricted funding: money that is used where it is most needed. We are committed to meeting our donor promise, which means ensuring donations and gifts are given to the areas/regions specified by our supporters. However, in some cases this means we experience shortfalls in funding sudden important priorities, for example getting money to the field immediately when a disaster hits, or addressing child rights violations in geographies with little donor interest.