First published 1995 by House of Anansi Press Limited Ontario, Canada This edition published in the Taylor & Francis e-Library, 2005. “ To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to http://www.ebookstore.tandf.co.uk/.” First published in Great Britain 1997 by Routledge 11 New Fetter Lane, London EC4P 4EE Copyright © 1995 by Eric McLuhan and Frank Zingrone Electronic Mail Addresses Eric McLuhan: [email protected] Frank Zingrone: [email protected] The Herbert Marshall McLuhan Foundation, St Francis Xavier University, Antigonish, Nova Scotia: [email protected] The McLuhan Program in Culture and Technology, University of Toronto, Toronto, Ontario: http://www.mcluhan.utoronto.ca/ The authors acknowledge the gracious cooperation of Corinne McLuhan, brilliant publishing expertise of Donald G.Bastian, generous forebearance of William Kuhns, splendid agency of Matie Molinaro, and invaluable editorial assistance of J.P.Zingrone. Selections from The Gutenberg Galaxy used by permission of the University of Toronto Press. All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN 0-203-99296-2 Master e-book ISBN ISBN 0-415-16244-0 (hbk) ISBN 0-415-16245-9 (pbk)