Essential McLuhan 340 today’s date line, we cannot get in. Once he goes through the date line, he is involved in a world of items for which he, the reader, must write a story line. He makes the news, as the reader of a detective story makes the plot. In the same way the relatively open-ended movie at the Czech pavilion in Expo allowed for intense audience participation through the easy availability of the consensus. Just as the printing press created the Public as a new environment, so does each new technology or extension of our physical powers tend to create new environments. In the age of information, it is information itself that becomes environmental. The satellites and antennae projected from our planet, for example, have transformed the planet from being an environment into being a probe. This is a transformation which the artists of the past century have been explaining to us in their endless experimental models. Modern art, whether in painting or poetry or music, began as a probe and not as a package. The Symbolists literally broke up the old packages and put them into our hands as probes. And whereas the package belongs to a consumer age, the probe belongs to an age of experimenters. One of the peculiarities of art is to serve as an antienvironment, a probe that makes the environment visible. It is a form of symbolic, or parabolic, action. Parable comes from a word that means literally “to throw against,” just as symbol comes from one meaning “to throw together.” As we equip the planet with satellites and antennae, we tend to create new environments of which the planet is itself the content. It is peculiar to environments that they are complex processes which transform their content into archetypal forms. As the planet becomes the content of a new information environment, it also tends to become a work of art. Where railway and machine created a new environment for agrarian man, the old agrarian world became an art form. Nature became a work of art. The Romantic movement was born. When the electric circuit enveloped the mechanical environment, the machine itself became a work of art. Abstract art was born. As information becomes our environment, it becomes mandatory to program the environment itself as a work of art. The parallel to this appears in Jacques Ellul’s Propaganda, where he sees propaganda not as an ideology or content of any medium, but as the operation of all the media at once. The mother tongue is propaganda because it exercises an effect on all the senses at once. It shapes our entire outlook and all our ways of feeling. Like any other environment, its operation is imperceptible. When an environment is new, we perceive the old one for the first time. What we see on the Late Show is not TV, but old movies. When the Emperor appeared in his new clothes, his courtiers did not see his nudity, they saw his old clothes. Only the small child and the artist have the immediacy of approach that permits perception of the environmental. The artist provides us with antienvironments that enable us to see the environment. Such antienvironmental means of perception
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