3 Cultural Is Our Business Invisible Environment Fish don’t know water exists till beached. A MESSAGE TO THE FISH I sent a message to the fish, I told them “this is what I wish” (Through the Looking-Glass) The hypnotic effect of yesterday’s successes nourishes the bureaucratic egos. A newspaper is a corporate symbolist poem, environmental and invisible, as poem. Since in any situation 10 percent of the events cause 90 percent, we ignore the 10 percent and are stunned by the 90 percent. Without an anti- environment, all environments are invisible. The role of the artist is to create anti-environments as a means of perception and adjustment. Hamlet’s sleuth technique for coping with the hidden environment around him was that of the artist: “As I perchance here-after shall think meet to put an antic disposition on”... (I, v, 171–72) Hugh Trevor-Roper explains the process of making environments invisible and invincible as follows: “Any society, as long as it is, or feels itself to be, a working society, tends to invest in itself: a military society tends to become more military, a bureaucratic society more bureaucratic…the dominant military or official or commercial classes cannot easily change their orientation…” (The Rise of Christian Europe, London, Thames and Hudson, 1965) “Numbed to death by booze and tranquillizers” is an average strategy for “keeping in touch” with a runaway world.