Essential McLuhan 46 OXford 5–6000. Jets every hour on the half hour. TELEVISION KILLS TELEPHONY IN BROTHERS’ BROIL (FW) The present ad is more concerned with smothering than brothering and is as rich an example of media illiteracy as could be asked for. “It’s what’s happening so don’t fight it, baby!” TV is not only an X-ray “zerothruster” or fire god like Zoroaster, but it is entirely subliminal in its impact, as is the case with all other new media. The Reader’s Digest portrays Prince Hamlet holding aloft a TV set on the platform of Elsinore as if he had encountered a spirit: Tv or not Tv? That’s Not the Question. The reason it is not the question, of course, is that The Reader’s Digest offers the advertiser a bigger market. Medea Mystery: McLuhan’s phone call from Roy Thompson (owner of the London Times) for a private chat about media. Chat blossoms (unbeknownst to McLuhan) into BBC show, also televised across U.S.A.