Index 402 Lawrence, D.H., 27–28 Leavis, F.R., 1 Leavis, Q.D., 334–36, 337 Levin, Harry, 98 Levy, G.R., 65 Lewis, C.B., 22 Lewis, Wyndham, 2, 7, 28, 32, 74, 93, 158, 197, 198–99, 206, 208, 378 manifesto, 205 Liebling, A.J., 160–61 literacy, 240ff. Locke, John, 163 Lord, Albert B. and Milman Parry, The Singer of Tales, 97ff. Lorenz, Konrad, 376 Luce, Claire Boothe, 2 Luria, A.K., brain functions, 371 Machiavelli, Niccolò, 20, 74, 76, 79, 80, 81, 106, 109, 112, 314, 316, 317 Mallarmé, Stéphane, 60–71, 72, 202, 310, 364 Malraux, André, 346 manuscripts, 123–24, 301 Marinetti, F.T., 208 Futurist Manifesto, 204 Maritain, Jacques, 2 Marx, Karl, 117, 172, 175 May, Rollo, 2 McLuhan, Herbert Marshall acoustic space, 240, 299 “Ancients” and “Moderns,” 7 aphoristic prose style, 4 audience brainwashing, 230 biography, 1ff. drugs and media, 253–54 electronic library, 350 Explorations, 9, 131, 189–218, 235 future media, 296, 300 Global Village, 3, 4, 9, 126, 261–62 The Gutenberg Galaxy, 4, 5, 81, 90, 97–148 “hot” and “cool” media, 3, 161–69, 246ff. The Mechanical Bride, 1, 265, 266 “the medium is the message,” 3, 8, 155 “numbing” effect, 237, 238 percepts/concepts, 5 “probes,” 2, 4 retribalization, 8, 247 sexuality, 26, 28, 34, 252–53 Understanding Media, 5, 235 violence and media, 249 Mead, Margaret, 165 Medawar, Sir Peter, 377–78 Miller, Jonathan, 2 Milton, John, 85, 111, 333–34