Essential McLuhan 34 GIVE ME THE MOON FOR A BLANKET Soviets say moon soil can shelter men. (Toronto Globe and Mail, April 10/68) A bedbug can detect the presence of a man two whole city blocks away, and a woman—well… Our society is well known to the bedbug. (Erb, p. 51.) “Happiness is for the Pigs” is the title of an essay by Herman Tennesen. (The Journal of Existentialism, Winter, 1966)