Essential McLuhan 44 planning wrecks…. ‘Boy, we’re sure going to have some wrecks now!’” The N.Y. Times of July 16/68, under the head “Steaming Along,” shows “Rhodesia’s Hot Prospect for the Olympic Marathon” training for the event by puffing along beside a full-size steam locomotive. As media mix this has all the pathos of The Loneliness of the Long Distance Runner. The present ad mixes a dozen media but leaves us in doubt as to whether the commuter has slaughtered the plane pilot or the ticket agent.