Books by Marshall McLuhan 391 McLuhan: Pro and Con. Edited by Raymond Rosenthal. New York: Pelican Books, 1969. From Cliché to Archetype. With Wilfred Watson. New York: Viking Press, 1970. Culture Our Business. New York: McGraw-Hill, 1970. Take Today: The Executive as Dropout. With Barrington Nevitt. New York: Harcourt Brace Jovanovitch, 1972. City as Classroom: Understanding Language and Media. With Kathryn Hutchon and Eric McLuhan. Agincourt, Ontario: The Book Society of Canada, 1977. Letters of Marshall McLuhan. Edited by Matie Molinaro, Corinne McLuhan, and William Toye. Toronto: Oxford University Press, 1987. The Global Village. With Bruce Powers. New York and Oxford: Oxford University Press, 1989. In French only (and also out of print) Mutations 1990. Translated by François Chesneau. Maison Mame, 1969. D’oeil a oreille. Translated by D.de Kerckhove. Montréal: Editions Hurtubise HMH, 1977. Autre homme autre chrétien a l'âge électronique. With Pierre Babin. Lyon: Editions du Chalet, 1977.