Cultural is our business 39 Honours to you and may you be commended for our exhibitiveness! (FW) British sociologist D.G.MacRae says the reason why the huge potential of the ad world has not been tapped by his colleagues is that “we do not want our prejudices disturbed by knowledge.” If ads disappeared, so would most of our information service environment—the Muzak of the eye. Like George Washington, Thomas Jefferson had a bad press. In 1807 he observed: “Nothing can now be believed which is seen in a newspaper. Truth itself becomes suspicious by being put in that polluted vehicle. I will add that the man who never looks at a newspaper is better informed than he who reads them….” Death and taxes: Remember when you could be sure of them? “Unless you’ve tried our embalming fluid, you haven’t lived.” (Ad in Casket and Sunnyside)