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Alex Shevelenko
Content thumbnail Guide to Breaking into the Enterprise Market

How Startups Should Think About Partnerships and Channels When founders strike out to build the next great company, most assume they’ll adopt a direct sales model. But it’s worth thinking about partnerships and channels, too. Utilizing partnerships and channels can enable effective go-to-market activity. It can also improve your product’s scalability, increase customer engagement and ultimately provide the highest levels of service. Channels exist across all verticals in our economy—channel companies take a cut of revenues in exchange for providing smaller companies with a route to market. 25

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