The Lion and the Mouse: What Makes Startup- Large Company Partnerships Thrive Aesop’s fable “The Lion and the Mouse” teaches us that little friends ultimately may prove to be great friends. In the fable, a lion captures and then releases a mouse on the rodent’s claim that someday he may return the favor. Later, the lion gets stuck in a hunter’s net—but he is saved when his friend the mouse chews through the rope. I see an analogy with large companies partnering with small technology startups: Small companies, though sometimes lacking in the types of processes and experience that mark large-company projects, can prove to be great friends by looking at big-company problems with new technology, innovative business models and a fresh perspective. 9
Guide to Breaking into the Enterprise Market Page 8 Page 10