1 Our four core principles We are purely digital With a unitary structure Holy Trinity of: Speed First-party data Quality Digital content Value* Digital media We believe 2022 will generally be a good year * Faster, Better, Cheaper economically, with consumers temporarily insulated from an inflationary squeeze by covid-19 savings. And this, despite significant inflation, higher interest rates, continued lockdowns in China, a consequent lowering in forecast GDP growth rates and the war in the Ukraine – which will raise risk levels for clients in Central and Eastern Europe and to a lesser extent Asia Pacific, whilst lowering them in North and South America. In the first quarter of 2022, gross profit/net Sir Martin Sorrell revenue growth was strong and ahead of Executive Chairman guidance. This performance is planned to continue into 2022, with budgets and plans targeting strong revenue, gross profit/net revenue growth and improving operational EBITDA margin and the three-year plan for 2022-24 aiming for a doubling of the Group organically, excluding combinations and Mary Basterfield EBITDA margins returning Group Chief Financial Officer to previous levels. S4Capital Annual Report and Accounts 2021 15