Financial statements Consolidated balance sheet At 31 December 2021 2020 1 2021 Restated Notes £000 £000 Assets Non-current assets Intangible assets 11 980,915 801,066 Right-of-use assets 19 36,608 26,830 Property, plant and equipment 12 21,548 14,537 Deferred tax assets 13 6,526 2,068 Other receivables 15 3,185 2,125 1,048,782 846,626 Current assets Trade and other receivables 16 335,498 181,708 Cash and cash equivalents 17 301,021 142,052 636,519 323,760 Total assets 1,685,301 1,170,386 Liabilities Non-current liabilities Deferred tax liabilities 13 68,478 59,794 Loans and borrowings 18 308,571 44,819 Lease liabilities 19 31,423 20,860 Contingent consideration 31,749 32,593 Other payables 20 2,845 1,941 443,066 160,007 Current liabilities Trade and other payables 20 324,059 191,069 Contingent consideration and holdback 86,370 37,330 Loans and borrowings 18 2,523 45,623 Lease liabilities 19 10,545 8,100 Tax liabilities 20 17,500 12,480 440,997 294,602 Total liabilities 884,063 454,609 Net assets 801,238 715,777 Equity Share capital 21 138,827 135,516 Reserves 21 662,311 580,161 Attributable to owners of the Company 801,138 715,677 Non-controlling interests 21 100 100 Total equity 801,238 715,777 Note: 1. Restated for the initial accounting for the business combinations of Decoded, Metric Theory, Orca Pacific and Brightblue as required by IFRS 3. Details are disclosed in Note 4. The accompanying notes on pages 113 to 160 form an integral part of the financial statements. The financial statements on pages 108 to 166 were approved by the Board of Directors on 14 May 2022 and signed on its behalf by: Sir Martin Sorrell Mary Basterfield Executive Chairman Group Chief Financial Officer Company’s registered number: 10476913 110 S4Capital Annual Report and Accounts 2021

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