3 Victor Pete Knaap Kim Executive Director Executive Director Age: 44 Age: 48 Date of appointment to the Board: Date of appointment to the Board: 4 December 2018 24 December 2018 Nationality: Dutch Nationality: American One of the world’s top 100 digital marketers, Pete is an experienced advertising technology according to The Drum, Victor Knaap joined executive with over a decade of industry Media.Monks in 2003. He has helmed the leadership experience and has served as company’s expansion across continents and CEO of MightyHive since its founding in 2012. areas of expertise ever since. Pete was formerly Head of Business In addition to his business acumen, Victor is a Development for Google’s Media Platforms, sought-after speaker, opinion leader, investor and Director of Product Management at and philanthropist. Next to his leadership at Yahoo!, where he helped pioneer the use of Media.Monks, Victor is part of the charity dynamic creative in marketing. 100WEEKS, NL2025’s mentoring program, and occupies a seat on the advisory board member of IAB NL – the independent trade association for digital advertising and marketing innovation – and is a board member of the UN Global Compact Board in The Netherlands. He is also involved with Dutch Digital Design, the initiative promoting the visibility of the best Dutch digital work. S4Capital Annual Report and Accounts 2021 49

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