How Mobile Data Capture Transforms Tire Retail In the words of Madeleine Winer, the editor of Tire Review magazine, “tire dealers go all out on those little details that make the customer experience special.” 1 From fresh coffee and snacks to kids’ areas, dealerships go the extra mile to make their stores stand out against competitors. But the challenge of digitizing tire information has meant that it’s been impossible to optimize processes, make instant data-driven decisions and offer the same level of customer personalization as other retail businesses.. Until now. With new mobile technologies such as optical character recognition , it has become possible to bridge the digital divide that has held dealerships back. 9