18 Takeaways There is still a huge digital divide between tire retailers and the rest of the retail industry While others can rely on barcodes for everything, the data tire dealers need to provide the best service are tire DOT numbers, vehicle identification numbers (VINs), license plates and other hard-to-capture data Tire dealers need a faster and more accurate solution for capturing tire data From tire inspections and services, to inventory management and mandatory tire registrations with the NHTSA, tire dealerships need to have a tight handle on their data - but current processes mean they are held back Manual data collection is a hotbed of human error When technicians have to enter this data manually, it results in slower turnaround times, poor data quality, and legal risks from incorrect tire registration. All of these issues take resources from your teams, and siphon off profits. Mobile data capture is a pioneering new solution for the tire and automotive industries Optical character recognition (OCR) has been around for over 30 years, used primarily in large fixed scanners for office work. But recent innovations in mobile technology packs this solution into the palm of your hands. Introducing tire scanning will turbocharge your turnaround times, improve your data quality and level up your customer service Faster than the human eye and with far greater accuracy, mobile scanning can capture tire data in under 5 seconds, so you can service more vehicles, provide your staff with up-to- date information on each tire, and provide a personalized service to each customer. Using tire and vehicle data to build customer profiles delivers a quick win today, and pays dividends down the line Customers love the ‘wow’ factor of seeing technicians using the latest tech in store, but the real benefit comes when you can leverage this data to follow up with personalized reminders for services, special discounts and offers - and also ensure they receive the same service at every store in your network.