3 The hard truth is - it’s a lot less than it should be - and a key culprit is the huge digital divide between tire retailers and the rest of the retail industry. Inefficient paper-based processes and inaccurate data entry mean dealerships are held back every day from reaching their potential margins. But addressing these issues does not require dealers to reinvent the wheel. In fact, both large and small tire retailers are already digitally transforming their services withthe help of new scanning technologies that work on any standard smartphone or camera-enabled device. In this eBook, we will discuss the biggest problems caused by data handling for tire retailers, and show how resolving these issues can bring both huge savings in operational costs, while also unlocking new revenue opportunities. Finally we will show how mobile scanning is already transforming the tire sales process for Discount Tire , the largest independent tire and wheel retailer in the world. Introduction Every year, Americans spend about $20 billion replacing the tires on their passenger cars and light trucks. But how much if this translates into profit for dealerships?