reminded of how changes of tone and attitude are demanded of different times and seasons in order to keep situations in hand. British clubmen, for the sake of companionship and amiability, have long excluded the hot topics of religion and politics from mention inside the highly participational club. In the same vein, W. H. Auden wrote, "... this season the man of goodwill will wear his heart up his sleeve, not on it. ... the honest manly style is today suited only to Iago" (Introduction to John Betjeman's Slick But Not Streamlined). In the Renaissance, as print technology hotted up the social milieu to a very high point, the gentleman and the courtier (Hamlet 桵 ercutio style) adopted, in contrast, the casual and cool nonchalance of the playful and superior being. The Iago allusion of Auden reminds us that Iago was the alter ego and assistant of the intensely earnest and very non-nonchalant General Othello. In imitation of the earnest and forthright general, Iago hotted up his own image and wore his heart on his sleeve, until General Othello read him loud and clear as "honest Iago," a man after his own grimly earnest heart. Throughout The City in History, Lewis Mumford favors die cool or casually structured towns over the hot and intensely filled-in cities. The great period of Athens, he feels, was one during which most of the democratic habits of village life and participation still obtained. Then burst forth the full variety of human expression and exploration such as was later impossible in highly developed urban centers, For the highly developed situation is, by definition, low in opportunities of participation, and rigorous in its demands of specialist fragmentation from those who would control it. For example, what is known as "job enlargement" today in business and in management consists in allowing the employee more freedom to discover and define his function. Likewise, in reading a detective story the reader par- ticipates as co-author simply because so much has been left out of the narrative. The open-mesh silk stocking is far more
Understanding Media by Marshall McLuhan Page 36 Page 38