culture and every age has its favorite model of perception and knowledge that it is inclined to prescribe for everybody and everything. The mark of our time is its revulsion against imposed patterns. We are suddenly eager to have things and people declare their beings totally. There is a deep faith to be found in this new attitude— a faith that concerns the ultimate harmony of all being. Such is the faith in which this book has been written. It explores the contours of our own extended beings in our technologies, seeking the principle of intelligibility in each of them. In the full confidence that it is possible to win an understanding of these forms that will bring them into orderly service, I have looked at time anew, accepting very little of the conventional wisdom concerning them. One can say of media as Robert Theobald has said of economic depressions: "There is one additional factor that has helped to control depressions, and that is a better understanding of their development." Examination of the origin and development of the individual extensions of man should be preceded by a look at some general aspects of the media, or extensions of man, beginning with the never-explained numbness that each extension brings about in the individual and society.
Understanding Media by Marshall McLuhan Page 7 Page 9