In Othello, which, as much as King Lear, is concerned with the torment of people transformed by illusions, there are these lines that bespeak Shakespeare's intuition of the transforming powers of new media: Is there not charms By which the property of youth and maidhood May be abus'd? Have you not read Roderigo, Of some such thing? In Shakespeare's Troilus and Cressida, which is almost completely devoted to both a psychic and social study of communication, Shakespeare states his awareness that true social and political navigation depend upon anticipating the consequences of innovation: The providence that's in a watchful state Knows almost every grain of Plutus' gold, Finds bottom in the uncomprehensive deeps, Keeps place with thought, and almost like the gods Does thoughts unveil in their dumb cradles. The increasing awareness of the action of media, quite independently of their "content" or programming, was indicated in the annoyed and anonymous stanza: In modern thought, (if not in fact) Nothing is that doesn't act, So that is reckoned wisdom which Describes the scratch but not the itch. The same kind of total, configuration awareness that reveals why the medium is socially the message has occurred in the most recent and rad,cal medial theories. In his Stress of Life, Hans
Understanding Media by Marshall McLuhan Page 11 Page 13