INTRODUCTION James Reston wrote in The New York Times (July 7, 1957): A health director . . . reported this week that a small mouse, which presumably had been watching television, attacked a little girl and her full-grown cat. . . . Both mouse and cat survived, and the incident is recorded here as a reminder that things seem to be changing. After three thousand years of explosion, by means of frag- mentary and mechanical technologies, the Western world is imploding. During the mechanical ages we had extended our bodies in space. Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned. Rapidly, we approach the final phase of the extensions of man-- the technological simulation of consciousness, when the creative process of knowing will be collectively and corporately extended to the whole of human society, much
Understanding Media by Marshall McLuhan Page 4 Page 6