Persuasive Technology Lab captology.stanford.edu Guideline #10 perfect polish • Avoid errors of all types, no matter how small they seem. Small errors like misspellings and broken links hurt a site's credibility more than most people imagine. Research support – acm99, chi99, chi00, chi01a, chi01b, ptl02, cww02, unp #29 Prepared for Luke Wroblewski ©2003, BJ Fogg. Commercial use not allowed.