Persuasive Technology Lab captology.stanford.edu Guideline #6 we’re accessible • Make it easy to contact you. A simple way to boost your site's credibility is by making your contact information clear: phone number, physical address, and email address. Research support – chi00, chi01a, ptl02, cww02, unp #25 Prepared for Luke Wroblewski ©2003, BJ Fogg. Commercial use not allowed.