Persuasive Technology Lab captology.stanford.edu A health website with low credibility What people said “I tried to find information from this website, but had trouble” “Lack of the sources for the info presented” “Too many ads” “Online greeting cards don’t seem very health-oriented” “it seems like it is commercialized ” “Pop-health look and feel, like one of those covers at the Safeway magazine rack.” “Changing of url to thriveonline.oxygen.com makes me immediately think it’s a sham” “A lite health site” #45 Prepared for Luke Wroblewski ©2003, BJ Fogg. Commercial use not allowed.