Persuasive Technology Lab captology.stanford.edu Captology is new and growing 1 Functionality 2 Entertainment 3 Ease of Use 4 Networking 5 Persuasion 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s #6 Prepared for Luke Wroblewski ©2003, BJ Fogg. Commercial use not allowed.