Persuasive Technology Lab captology.stanford.edu Questions & Discussion on Part 4 Part 1 9 “Introduction to Web Credibility” Part 2 9 “10 Guidelines for Designing Credible Websites” Part 3 9 “Insights from Web Credibility Research” Part 4 9 “A Deeper Understanding of Web Credibility” #70 Prepared for Luke Wroblewski ©2003, BJ Fogg. Commercial use not allowed.