Persuasive Technology Lab captology.stanford.edu Introduction to Web Credibility Part 1 “Introduction to Web Credibility” Part 2 “10 Guidelines for Designing Credible Websites” Part 3 “Insights from Web Credibility Research” Part 4 “A Deeper Understanding of Web Credibility” #3 Prepared for Luke Wroblewski ©2003, BJ Fogg. Commercial use not allowed.