Persuasive Technology Lab captology.stanford.edu What changed from ‘99 to ‘02? In 2002 people were less impressed by: – Nonprofit & .org – Best practices (contact info, email confirmations) – Awards – Citations & credentials In 2002 people were harsher on: – Pop-up ads #37 Prepared for Luke Wroblewski ©2003, BJ Fogg. Commercial use not allowed.