Persuasive Technology Lab captology.stanford.edu Guideline #8 freshly baked • Update your site's content often (at least show it's been reviewed recently). People assign more credibility to sites that show they have been recently updated or reviewed. Research support – chi00, chi01a, ptl02, cww02, unp #27 Prepared for Luke Wroblewski ©2003, BJ Fogg. Commercial use not allowed.