Persuasive Technology Lab captology.stanford.edu Example: Health websites in study Dr. Koop www.drkoop.com Dr. Weil www.drweil.com Health Bulletin www.healthbulletin.org HealthWorld Online www.healthy.net Intelihealth www.intelihealth.com Mayo Clinic www.mayohealth.org MDChoice www.mdchoice.com NIH www.nih.gov Oxygen.com Health www.oxygen.com/health WebMD www.webMD.com #43 Prepared for Luke Wroblewski ©2003, BJ Fogg. Commercial use not allowed.
What Makes a Website Credible? Page 42 Page 44