2 Lufthansa is looking for innovative ideas to increase their revenue streams Context ▪Lufthansa, one of the biggest airline carriers, is looking for a new way to increase their profitability –Operational efficiency is required to keep up with low-cost carriers –Innovation is key to steer away from the intense competition ▪Recently, Amazon launched a marketplace, which opens up the large customer base to business partners Come up with a creative idea to implement a similar marketplace within Lufthansa’s existing business plan OUR PROPOSITION AirDiscover, a destinations marketplace, could be a potential source of new revenue streams for Lufthansa“ The challenge