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3 The Current Lufthansa Inflight Experience…. “I’ll be in Rome for two nights –what should I do after work hours?” -The Executive “What are we going to do at our destination? How can we take advantage of family discounts?” -The Family “I have a 4-hour layover in Paris, how should I make the most of my time?” -The Backpacker Client Entertainment Options Client Needs ▪Movies ▪Magazines ▪Books ▪Your neighbour…? But most of the time, Clients are probably thinking about their destination.

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