Top Survey Highlights Consumers spend on average 1/3 of their day engaging with digital content Consumers have become more cautious sharing and viewing content in the last 5 years Consumers reject poor experiences Consumers aren’t only multi-tasking, they’re multi-screening Consumers engage on multiple channels throughout the purchase process © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2018 Adobe Consumer Content Survey Page 2 Page 4