Who Participated in the Survey The survey was conducted with participants aged 18+ who own a digital device (be it a smartphone or a tablet or a computer). GENDER GENERATION TEENS (18-19) 2% 50% 50% MILLENNIALS (20-36) 35% GENERATION X (37-52) 27% BABY BOOMERS (53-71) 32% MALE FEMALE © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.