FINDING NEW MARKET DISTINCTION IN THE EYES OF CUSTOMERS In the IIF payments world, That being said, a piece of banking that is making differentiation will go to lots of money and growing is transaction services. Revenues at the 10 largest global transaction banks hit whomever owns the customer an eight-year high in 2018 due in large part to a cash relationship. Rather than management surge and stabilization in traditional 14 become the dumb-funding trade finance. Important opportunities still exist in certain payment areas, such as FX. For example, the platforms for other companies’ flow of money between individuals across national information-rich payments boundaries totaled $689 billion in 2018, benefitting businesses, banks must find new companies such as Western Union and Moneygram15 but also creating an attractive market opportunity ways to add value to customers, for new entrants, like Transferwise. make money and grow. 11 GLOBAL PAYMENTS PULSE SURVEY 2019 TWO WAYS TO WIN IN PAYMENTS