You gotta be able to do this without sacrificing results in your “day job”; what your current manager, team and job description expects from you. If you can’t deliver on what we hired you for, we’re unlikely to trust you to deliver on anything else. An owner doesn’t deliver results only when it’s convenient. If your reaction is “how do I do that?” then, well, that’s the whole point, because we can’t tell you. If we knew, we’d already be doing it. How can you improve the business in ways that we don’t see or aren’t practical yet? If you’re reaction is “I’ve tried to do that, and keep getting shot down!” then the best we can say is, find someone who will believe in you and coach you here. Even if you have to do it privately, since it might not be your manager. You can’t wait for the company (or anyone) to figure this out for you. If you’re unsure where to begin, start by talking to us and other employees. What problem needs to be solved, what function needs an owner, or who wants to help you? There is no magic recipe to follow, where someone can just “tell you what to do”. You have to practice figuring it out on your own – this is part of taking the initiative! Remember: so many of the success stories around you are part of the Reality Distortion Field, and they leave out most of the undramatic (and thus boring) bits on the daily struggle, from which 98% of success comes from. We know you’ve got unbelievable potential, so stop talking about it and show us by taking the initiative. Put down your smartphone and Instagram, get out from behind your computer. We want you to succeed here as badly as you do.

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