PART 7: DEFINE YOUR DESTINY Painful truth: Dear Employees, You’re too accepting of “reality,”and give up too easily HOW TO EXPAND YOUR OPPORTUNITY AT WORK You can use the same lessons through the book to help you with your personal opportunity. Because that’s where you begin, let’s call it “Nailing A Personal Niche” in the company, in what you’ re interested in and can be great at. Then, creating leads and opportunities for yourself, specializing your time, looking for bigger deals, doing the time, etc. But here’ s a quick start: 1. Make a list of what you want to do or most interests you –whether it’s related to business or not. Then add to the list at least 3 ideas around revenue that you could or should be interested in, such as Learn how to sell or Learn copywriting. From this list, can you see any ways to learn any at work, to get paid to learn what you want to learn or do anyway? 2. Read the 20 Interviews section again in Part 1 on Nailing A Niche. Use the same approach. Interview people in your company, as well as partners, prospects or customers as needed. Can you find a problem that requires you to learn or do something from your list? What problem do you want to solve? If it’s not something that your leaders care about, how can you reframe it from a nice to have into a need to have for them? 3. Find a mentor, coach or champion internally to get advice from, who can support you – and will be painfully honest with you about where you need to improve (everyone does).

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