It wasn’t from posting a viral video, or anything else that’d make you say “oh they got lucky.” There are repeatable lessons any company can learn from. Success can be a system, not random. Revenue and growth can be (mostly) predictable. And has to be, to take impossible goals and turn them into inevitable success for your business and team. Successes far bigger than you can imagine from where you’re sitting today. The 7 ingredients of hyper­growth: 1) You’re not ready to grow…until you Nail A Niche. 2) “Build it and they’ll come” is a fairy tale. You’re not going to be magically discovered, so you need sustainable systems that Create Predictable Pipeline. 3) Growth exposes your weaknesses…and will cause more problems than it solves until you Make Sales Scalable. 4) It’s hard to build a big business out of small deals…so figure out how to Double Your Dealsize. 5) It’ll take years longer than you want… don’t quit too soon or let a Year Of Hell discourage you. You can Do The Time. 6) Your people are renting, not owning their jobs. Beyond delegation, Embrace Employee Ownership to develop a culture of taking initiative beyond a job description. 7) Dear Employees: you are too accepting of “reality,” and give up too easily. You can Define Your Destiny to make a difference, for yourself and your company, no matter what you do or where you work. Kick off your biggest growth spurt yet, Aaron Ross (@motoceo) & Jason Lemkin (@jasonlk)