“Intent” is both the intention in my mind as a speaker or writer, and the action in the minds of the audience. It’s not simply what I want the audience to think, say, or do, it’s what they chose to do as a result of the communication.
![Notes from JD Schramm's book "Communicate with Mastery" - Page 3](/cdn-cgi/image/width=600,quality=80,format=webp/https://cdn.relayto.com/images_originals/6663007fe14e4.jpeg)
“Intent” is both the intention in my mind as a speaker or writer, and the action in the minds of the audience. It’s not simply what I want the audience to think, say, or do, it’s what they chose to do as a result of the communication.