The order is important. We must begin first in the shoes (or seats) of our audience. Once we know who we are addressing, we have to clarify our intent; what do we want them to do, think, or feel as a result of this communication? Only by clarifying Audience and Intent can we move on to Message.
![Notes from JD Schramm's book "Communicate with Mastery" - Page 2](/cdn-cgi/image/width=600,quality=80,format=webp/https://cdn.relayto.com/images_originals/6663007e474db.jpeg)