Foreword It's popular now to believe you can grow a business through values like purpose, happy employees and customers, vision and fulfillment. They work, as proven by companies like Zappos! But - "purpose" isn't enough, and if your sales are sucking wind, it's really hard to be happy. It's all well and good to want to make a big difference, make money, create a fulfilled, happy workforce and change the world... but how are you going to do all that if you are living month-to-month, paycheck-to-paycheck, struggling constantly with your financial goals? In order to make a difference that sticks, you also need solid, simple and sustainable sales practices. What if you could implement an enjoyable sales process that can generate a predictable flow of highly qualified sales opportunities, month after month? What would your company’s revenue and growth look like if you could grow new business sales by 40%-300% — without having to make another unproductive cold call ever again? I wrote this book to help executives and sales organizations feel the success, freedom and peace of mind that come with having predictable revenue. My Purpose: To Help You Make Money Through Enjoyment My purpose, which my sales teachings are a part of, is to help you make money through enjoyment (your purpose and passions), so that you can live a free, fun and fulfilled life that combines money and happiness. An important part of enjoying work in a company, whether you’re an executive or an employee, comes from creating predictable income and sales, and freeing yourself and your team from the day-to-day slog of constantly wondering where
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