How To Generate A Steady Flow Of Inbound Leads The following section was guest-written by Peter Caputa of Hubspot. When Peter and I first connected, we immediately appreciated each other’s thinking, and I’m happy to share some great ideas from Peter on ways to generate inbound leads. Inbound leads are leads that come to you, typically registering on your website in some way or asking to be called back. They are the ones that find you before you find them. Inbound leads can be highly erratic, coming in spurts and spikes depending on the winds of fate and what kinds of PR or advertising your company is doing at any one time. But there are ways to create more flow and predictability. What Inbound Marketing Methods Work? Each of the activities is ranked in order of its ability to generate leads more easily: 1. Referrals 2. Free Tools/Free Trials 3. Organic Search Engine Optimization 4. Blogging 5. Email Newsletters 6. Webinars 7. PPC (pay-per-click marketing) 8. Affiliate Marketing 9. Social Media However, all the activities are complementary and can be hard to separate from each other. For example, blogging helps SEO and email newsletters. Collectively, they create an inbound marketing strategy in which each piece complements the others. Also, pretty much every one of these methods is responsible for doing two